The Best Marketing Campaign Ever

Congratulations to all of us, who wittingly or not have taken part in the best  and most expertly executed marketing campaign ever.  The old adage "What ever you say times the number of times you say it are texecuttehe only things that matter in advertising today" has never been truer

What is this campaign.you may ask? I don't know what the official name is but my title is

"The perceived wisdom of cuts"

Months and months before the last general election both main political parties began to mutter about cuts, well before the cacaphony of noise we now have to endure. After all it's very hard to say  we're putting you out of work, cutting your wages, pitching the infirm back into the labour market and sending young boys up chimneys again - now can we have your vote? But the mutter grew louder and louder so that the Tories crawled into power with the aid of the Lib Dems and talked up the cuts from there on.
Spin Doctors
             As an aside and mostly to make listening to  goverment spokesmen slightly more palatable, count the number of times they repeat "Inherit or inherited from the previous goverment" Hard wired or what?

  Health, education, policing, local goverment  and all the private businesses which in some way depend on selling into these sectors or depend on the wages earned in these sectors to enable people to buy their goods are on the cusp of massive cuts.
 Think " Massive cuts" , so over used that it's lost all currency. "Massive cuts" mean unemployment, mortgages in arrears, debt, stress, and a dumbing down of education and welfare systems that were for all their flaws admirable.
  Now here's the rub, where are the massive street protests, the workers revolt, the refusal to lie down?
No where, because we were conditioned to expect and accept cuts from months and months of telling us we needed to have cuts.
"Say it loud enough and often enough and it becomes the truth" it's a marketing masterclass.

  I am aone small voice in the wilderness, but the questions that come to me are
with any massive debt there must be a myraid of ways to both service and reduce the debt.
Think. it's only in the last 10 years that Britain finished paying the USA for all the money they needed to borrow during the 2nd World War.
 Think, the banks which certainly aided if not caused the global meltdown had thier slates wiped clean and they're up and running again as if nothing ever happened, making huge profits, paying large bonuses and making it evermore difficult for SME's to get credit.
Why are we suffering to reduce the debt at such a devastating rate? Politics, pure and simple, the choice of the ruling government.  All the time the rich get richer and companies insist on wage cuts  ( because their profits are down). Not because we're losing money, but we're cutting your job or reducing your wage because we're not making as much money as we did last year. and the ordinary family deals with shrinking incomes and rising prices.
When will the writers and artists, musicians and communities come together to say enough is enough - thre is a better way