Tuesday 7 June 2011
Brian McArdle, Copywriter: Business Writing and How every little would help
Brian McArdle, Copywriter: Business Writing and How every little would help: "I was in Sainsbury's last week on the 'get what we've run out of on the way home' stop. I decided to award myself a drink as a reward for h..."
Brian McArdle, Copywriter: Business Writing and How every little would help
Brian McArdle, Copywriter: Business Writing and How every little would help: "I was in Sainsbury's last week on the 'get what we've run out of on the way home' stop. I decided to award myself a drink as a reward for h..."
Business Writing and How every little would help
I was in Sainsbury's last week on the "get what we've run out of on the way home" stop. I decided to award myself a drink as a reward for having to go near the place in the first instance. Being a weeknight I decided 2 cans of Pear Cider would be the perfect and apt award. To my disgust they wouldn't sell me two cans, I could have four or eight or one hundred and sixty four.
I was also recently in B&Q searching for a particular type of bulb. I located the bulb section but couldn't see the bulb I was looking for. After 15 minutes playing hide and seek up and down the aisles I eventually cornered an assistant in an orange apron. "Do you have any of these" I asked holding up the spent one from home. "The bulb section is two aisles across" he said and disappeared
Yesterday I was feeling a little sleepy driving back to Newry and stopped mainly to get out and walk about and waken myself up. I stopped at Tesco's in Banbridge.
A packet of sweets would be nice, but not nice enough to join a queue. The Tobacco counter was manned by two staff and no customers. I thought perfect but was rebuffed ,if I wasn't buying a lotto ticket or prepared to contract cancer I couldn't pay for my sweets.
The point I'm making is Customer Service. No doubt all these organisations have vast and sophisticated CRM systems in place, but it feels a bit like the tail wagging the dog. If I ran my copywriting service and insisted you could only have words in blocks of four hundred, couldn't possibly expect new ideas on a Tuesday and you should alter your business to fit my words I wouldn't last too long
So in praise of the small shop were the CRM is the people behind the counter I have turned my back on multi nationals. The butcher, bakery, hardware store and grocer are to be the savior in a shopping landscape where one size fits all.
On totally different topic The Food Standards Agency now have online results and rating of the hygiene in all the gourmet emporiums and greasy spoons across the country. I was horrified to find one or two of my favourites failed miserably. But it got me to thinking how would your business rate if the inspectors came round to visit?
Finally Quicksilver RIP
when I kicked off as a writer I thought The Quicksilver Production Company was a grand name, and it served me well. Unfortunately no-one knew what it did and so from the start of the year I've been re branding everything as Brian Mc ardle - Copywriter which hopefully "says what it does on the tin" The re branding is finished and so Quicksilver can return to the surf on Bondi for ever
I was also recently in B&Q searching for a particular type of bulb. I located the bulb section but couldn't see the bulb I was looking for. After 15 minutes playing hide and seek up and down the aisles I eventually cornered an assistant in an orange apron. "Do you have any of these" I asked holding up the spent one from home. "The bulb section is two aisles across" he said and disappeared
Yesterday I was feeling a little sleepy driving back to Newry and stopped mainly to get out and walk about and waken myself up. I stopped at Tesco's in Banbridge.
A packet of sweets would be nice, but not nice enough to join a queue. The Tobacco counter was manned by two staff and no customers. I thought perfect but was rebuffed ,if I wasn't buying a lotto ticket or prepared to contract cancer I couldn't pay for my sweets.
The point I'm making is Customer Service. No doubt all these organisations have vast and sophisticated CRM systems in place, but it feels a bit like the tail wagging the dog. If I ran my copywriting service and insisted you could only have words in blocks of four hundred, couldn't possibly expect new ideas on a Tuesday and you should alter your business to fit my words I wouldn't last too longSo in praise of the small shop were the CRM is the people behind the counter I have turned my back on multi nationals. The butcher, bakery, hardware store and grocer are to be the savior in a shopping landscape where one size fits all.
On totally different topic The Food Standards Agency now have online results and rating of the hygiene in all the gourmet emporiums and greasy spoons across the country. I was horrified to find one or two of my favourites failed miserably. But it got me to thinking how would your business rate if the inspectors came round to visit?
Finally Quicksilver RIP
when I kicked off as a writer I thought The Quicksilver Production Company was a grand name, and it served me well. Unfortunately no-one knew what it did and so from the start of the year I've been re branding everything as Brian Mc ardle - Copywriter which hopefully "says what it does on the tin" The re branding is finished and so Quicksilver can return to the surf on Bondi for ever
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